Built for Life: Stanley to Launch Two New Brand Films

The hardy food and drinkware brand is set to launch two new films based on interesting fans

Producers of famously sturdy vacuum food and drink containers, Stanley, are launching two new films that look at how Stanley products fit into the world of people with nature and adventure at the heart of their lives.

First up is Stefan, founder of Kun_tiqi surfboards. A surfer for years, Stefan found his true calling when he heard that one of the largest producers of surfboard foam had been closed down because of its impact on the environment and its employees. 

Stefan’s solution was to design and shape boards from balsa wood, a light and sustainable alternative to foam that can last a lifetime when looked after properly.

The second film will focus on the man behind Wheelrunner bike workshop, Bas Rotgans. He quit his corporate job to fix bikes and race them all over the world.

As well as trailers and stills from the previous Built for Life films from earlier this year, the two new stories will form part of Stanley Europe’s Q4 campaign which we’ll be helping to reach a targetted audience across key European markets.

Head to Stanley Europe’s Youtube page to watch all the Buit for Life films.