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Patagonia Innsbruck Store Launch: Digital Marketing Case Study

Client: Patagonia

Patagonia Innsbruck Store Launch: Digital Marketing Case Study

4 minute read

Patagonia Manchester Store Launch: Social Media Case Study

Client: Patagonia

Patagonia Manchester Store Launch: Social Media Case Study

4 minute read

Launching a Fresh Outdoor Retailer: Digital Marketing Case Study

Client: Outsiders Store

Launching a Fresh Outdoor Retailer: Digital Marketing Case Study

3 minute read

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Started by veteran photographer and writer Seb Rogers in 2015, @crankedbikemag could maybe be described as the mountain bike magazine for those who don’t usually like mountain bike magazines.

66 miles… 42 fells… 27,000 ft of elevation… no problem for California’s Jack Kuenzle, who just set a new record for the Bob Graham Round fell running challenge, sprinting back in a mere 12 hours 23 minutes. Not sure what happened to his t-shirt though...

Nice to see Theo from @LDNWaterkeeper on Channel 4’s recent Dispatches episode, talking about his campaign for a cleaner Thames. We worked with Theo five years ago on a project with @propermag and @thebrokedownpal highlighting his battle to transform the Thames into a river fit for a swim. Great that his fight is gaining momentum, but probably not so great that it’s still an issue.

@patagonia's boundary-pushing approach to the outdoor clothing industry is well documented. From their forward-thinking use of fabrics like fleece to their almost ‘anti-marketing’ marketing—such as their famous ‘Don’t Buy This Jacket’ Black Friday advert—they’ve long taken the trail less-traveled—garnering serious respect in the process.

Sleeping bag? Check. Mug? Check. Fluorescent green river-clogs? Check. Looks like @outsiders.store have got your camping kit sorted.

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