Eyewear Icons: Daniel Craig
Producing a content piece for Seen Opticians
Over the years as their marketing agency, we’ve produced a range of blog posts for Manchester-based Seen Opticians. From collection launches to the content focuses on so-called ‘Eyewear Icons’, the journal serves multiple functions. It demonstrates the retailer’s authority in the luxury eyewear space, as well as boosting SEO rankings to drive traffic to the online site to match the success of the physical store.
Read an excerpt of our blog below and the complete content piece here.
Daniel Craig is not your normal eyewear icon. While some of the most esteemed spectacle wearers are renowned for a signature style that they’ve worn decade after decade, Mr Craig doth contains multitudes—running the gamut from time-honoured classics to envelope-pushing modern masterpieces. Maybe the same could be said for his acting too—and although his time as Bond casts a fairly big tuxedo-clad silhouette over his career, he’s a fair bit more versatile than you’d first think.
His role in 1996’s Our Friends in the North is maybe a prime example of this. This stone-cold classic TV drama told the story of four friends over three decades in Newcastle, and was the gritty springboard that made Craig and his co-stars Gina Mckee, Christopher Eccleston and Mark Strong household names (in some homes at least). It isn’t much of a spoiler to say that Craig’s character Geordie has maybe the toughest time of the four over the years—with stints on the street and time behind bars—but he also wears the best glasses of the show, sporting a chunky pair of brown acetate frames along with some impressive mutton chop sideburns.
