Stanley Quencher Cup is Sent into Space
The food and drinkware brand’s handled travel mug launches in Europe with digital marketing campaign and video content featuring it in near space.
In the US, Stanley’s handled travel cup, the Quencher, has been attracting the kind of crazed attention normally reserved for limited edition streetwear releases and hard-to-get festival tickets. Tasked with developing a creative marketing campaign for the European launch in 2023, we teamed up with Sent into Space to send the core Quencher colours into the upper atmosphere.
As well as developing the key campaign assets for the European launch and devising the digital advertising strategy, we teamed up with the world’s leading provider of commercial near-space launches, Sent into Space to create content for use on Instagram and TikTok. Their team of specialist engineers and creatives devised a means for sending the four core Quencher colours into near space, producing scroll-stopping videos for us to use as part of the product’s European launch strategy.
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Stanley’s tough food and drinkware products have been a favourite of manual labourers and hikers since 1913, but the recent rise of the Quencher has broadened its appeal. Built from 90% recycled stainless steel and featuring double-walled vacuum insulation, famously first patented by Stanley over a hundred years ago, the Quencher’s popularity is driven by a massive, largely female fan base on TikTok. Related hashtags have received hundreds of millions of views and new colourways sell out in minutes.
The far-reaching appeal of the tumbler is perhaps best demonstrated by its impeccably-timed appearance on the final-ever Carpool Karaoke, which aired the Saturday before the European launch. It featured prominently throughout the segment with James Corden at one point handing Adele her coverted Quencher mid-song.
As Stanley Europe’s primary digital marketing partner since 2020, we’re responsible for managing the brand’s creative and digital strategy. As their digital advertising agency, we orchestrate the deployment of ads online, building the brand and raising awareness of product launches. As creative agency, we produce many of the key campaign assets, including product and lifestyle assets and viral organic social media content.
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