Stanley Cups Photoshoot
Producing a campaign’s worth of assets in one shoot for hydration industry leader, Stanley 1913 Europe
A peek behind the curtain of a behemoth of a Stanley tumbler shoot – covering most of the colourways set to launch in SS25 for Stanley Europe. Stanley 1913’s Quencher range is now available in 20oz, 30oz and the original 40oz. The brief was to show scale, clearly demonstrate the benefits of each volume, without sacrificing the brand’s polished aesthetic.
Each asset we produced visually compared the volumes while keeping things clean and deliberate. The styling is neat, with backgrounds that colour match the featured products for the Hydrate Your Way 3.0 collection. Working with experts in creative production, we dialled in the lighting to highlight the premium texture of the products.
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We delivered a suite of assets in this same style. The stills and video were formatted in all aspect ratios for use on organic and paid social media, the website and the newsletter.
The assets were well received both by the client and their audience on social media, with some of the best performing organic posts of Q1 attributed back to this shoot.
