Digital Out Of Home Campaign for Patagonia’s Events

Patagonia’s latest marketing activation in Stockholm

Patagonia have been talking all things quality in Stockholm over the past few weeks. The activation in the city included a (sold out) panel event and (sell out) Thrift Shop element that benefitted from a variety of paid media campaigns to get the message out to the residents of the Swedish capital.

We ran campaigns across Display, DemandGen, LinkedIn, Snapchat and Reddit online as well as a digital out of home (DOOH) campaign across the city – these placements specifically targeted travel hubs (e.g. metro stations) and the key shopping areas in the city.

With queues forming an hour before the shop even opened, the Thrift Shop saw hundreds of customers visit raising tens of thousands of euros for environmental NGOs.

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Photography: emrikjanssonphotography