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Digital Out Of Home Campaign for Patagonia’s Events

Patagonia’s latest marketing activation in Stockholm

Digital out of home ads displayed on a screen in Stockholm

Patagonia have been talking all things quality in Stockholm over the past few weeks. The activation in the city included a (sold out) panel event and (sell out) Thrift Shop element that benefitted from a variety of paid media campaigns to get the message out to the residents of the Swedish capital.

We ran campaigns across Display, DemandGen, LinkedIn, Snapchat and Reddit online as well as a digital out of home (DOOH) campaign across the city – these placements specifically targeted travel hubs (e.g. metro stations) and the key shopping areas in the city.

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Patagonia's pop up thrift store
Queues round the block for Patagonia's events in Stockholm
Queues round the block for Patagonia's events in Stockholm
Stockholm event for Patagonia

With queues forming an hour before the shop even opened, the Thrift Shop saw hundreds of customers visit raising tens of thousands of euros for environmental NGOs.

See more @patagoniaeurope

Photography: emrikjanssonphotography

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