Stanley Europe’s #GlowWeek

Boycotting Black Friday madness, Stanley Europe donate to charity

For the second year running, Stanley Europe are not participating in Black Friday sales and, instead, donating a portion of sales to charity.

Throughout the week, Stanley will donate a portion of sales from Glow Quenchers from their UK and EU websites to Charity:Water. To support both the launch of their new colourways and this charity initiative, we produced a photoshoot featuring the Evergreen Glow and Primrose Glow Quenchers.

We shot both a teaser and a hero social-first video, as well as a collection of stills for use across Stanley’s social channels. We focused on the “glow” of the products, playing with light and dark to either obscure or highlight the bottles.

 

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See our other creative work.

Watch the short film we made for Teva featuring Rhiane Fatinikun.