Stanley Create: Shooting the Customisation Tool

We produced the assets for the launch of Stanley’s customisation service

When Stanley briefed us in to shoot the campaign for their customisation service, we were working towards a tight deadline. There were multiple moving parts in the project including Brexit wreaking havoc on the arrival of the product samples.

There was a broad range of deliverables. The client didn’t just need assets for the launch, but they were also looking for content that could be versatile and reused across multiple key dates in the marketing calendar in the near future.

We booked a shoot location that had plenty of variety. Each room had its own character, meaning the resulting assets would be diverse and would have a longer shelf life.

Our creative team put a lot of time into pre-production to allow the shoot days to run as smoothly as possible. This included multi-tasking on the day – for example, while one model was being used for still photography, another was creating a TikTok. This meant we had both campaign quality and more casual content that could be put out over the coming months on Stanley’s social channels.

Have a peek at some of the content being seen across Stanley’s digital footprint…

Watch our work with Ellie Middleton and Stanley.

Watch the short film we produced with Rhiane Fatinikun for Teva.

Take a look at the latest photos we made for Seen Opticians.