nativve
  • Services
    • Ads
    • Creativve
  • Case Studies
  • About
  • Blog
    • News
    • Interviews
  • Make An Enquiry
nativve
  • Services
    • Ads
    • Creativve
  • Case Studies
  • About
  • Blog
    • News
    • Interviews
  • Make An Enquiry

Start Climbing Outdoors: A Video Series

We worked with Mammut UK and UK Climbing to produce this four-part video series helping climbers move from indoors to outdoors.

So you know your way around your local climbing gym. You’ve progressed nicely up the grades and you feel slightly less intimidated asking the grouchy dude on the shoe hire counter a question on technique. But what’s next? How do you progress to getting out there in the fresh air, up on your local crag?

Indoor climbing has undergone a surge in popularity over the last few years. Its inclusion in the 2020 Olympics has certainly helped, producing stars like Shauna Coxsey and Alberto Ginés López. So has the proliferation of nailbiting Netflix docu-series and viral Instagram videos, which do an excellent job of showing off climbing’s flashier side.

But while first getting down to your local wall is one thing, transferring those indoor climbing skills to the real-life, outdoor crag is another. You need more gear, the same grades don’t necessarily apply, and the holds aren’t as convenient or comfortable. For many amateur climbers, this ultimately proves prohibitive and often means they either stop progressing or go off climbing altogether before they’ve had a chance to experience some of the most rewarding aspects of climbing.

As part of their 2023 marketing strategy, Mammut UK wanted to address this. Working with Mammut UK and UK Climbing’s teams, we helped develop the idea for a series of videos aimed at climbers wanting to take that leap from indoor to outdoor climbing. The four-part series would act as a primer for outdoor climbing, explaining fairly fundamental things like gear, crag etiquette, and warming up, hopefully showing that climbing outdoors isn’t as scary as it’s sometimes made out to be.

You can take a look at the first episode below and watch more from the whole series here on UK Climbing’s website.

Previous

Seen July 2023 Shoot

Next

Gramicci’s New London Shop

Ladybower Resevoir from above
View Post

Howden, Derwent and Ladybower Reservoir: A Walk Through History

Patagonia Buy Less Demand More Black Friday
View Post

Patagonia’s Buy Less Demand More Black Friday Campaign

View Post

Finding the Peak District’s Aircraft Wrecks

The Last Frontier Collection Jacques Marie Mage digital marketing
View Post

Jacques Marie Mage’s The Last Frontier launch at Seen Opticians

Llanberis Slate Quarries
View Post

Climbing in the Llanberis Slate Quarries

View Post

Hunting out the Lake District’s Caverns and Quarries

patagonia bristol
View Post

Patagonia Bristol: Open for Business

Mammut Exploring The Jurassic Coast
View Post

Exploring The Jurassic Coast

Subscribe to our newsletter

Facebook Likes
X Followers
Instagram Followers
LinkedIn
Proud members of
Contact us

Tell us about your next project.
Tel: 020 7052 4293
hello[at]nativve[dot]com

Jobs

Privacy policy

nativve
We do digital marketing.

Input your search keywords and press Enter.