Outsiders Columbia PFG

Wishin’ I was fishin’: Outsiders’ digital marketing partners

Another creative project by Outsiders Store. This one was launched for Colombia’s PFG line. The collection’s an homage to angling culture—loud shirts, utility details, and enough SPF protection to brave a three-day excursion.

The team over at Outsiders have got a knack for knowing what’s gonna work for their ‘modern outdoor’ audience. The outdoor pioneers curate a selection of the industry’s best gear, pairing their incomparable creative with highly considered merchandising.

Having worked with Outsiders Store since 2017, we work as their digital marketing partners, supporting them through the peaking popularity of ‘gorpcore’. For this launch, we set up and monitored a targeted, full-funnel digital marketing push across Google and Meta.

The campaign film blends the weird, the wonderful and the world of fishing. Watch the PFG film here and explore the full range here.

See how we grew Outsiders Store’s email list by 300%.