Patagonia Shells Campaign
This year’s rainwear campaign
A waterproof shell is a staple piece of any outdoor lover’s wardrobe – rainwear is a key product marketing campaign for Patagonia every season. Our marketing brief was to:
- educate audiences on who Patagonia is;
- spread the message about the impact of PFCs;
- convert engaged audiences.
Alongside the other brand and e-commerce campaigns we’re running for Patagonia, we strategised the pacing for this season’s waterproof campaign. We set up Google DemandGen, Pinterest and Snapchat ad campaigns to retarget potential customers across these platforms. We’re also leveraging platform-specific creative and advanced targeting techniques to make each campaign as effective as possible.
