Stanley 1913’s Customisation Service

Producing four stories to advertise Stanley’s personalisation service

The latest campaign for Stanley 1913 Europe, shot by the nativve creativve team. Marketing the brand’s customisation service, we shot four locations, four stories and four models to create evergreen assets for the brand to use on their website, email marketing, organic and paid social media.

The idea was relatively straightforward: show how Stanley 1913’s products can be a part of everyday routines. Making it happen, on the other hand, was a little more complicated. It was essentially four photoshoots in one: we coordinated the model, styling, props, products and locations for each story and shot the content over two days.

Each protagonist had a customised flask or bottle that fit their aesthetic. Whether it was the tennis player’s punny “Every Shot Counts” or the yogi’s horoscope, we showed the available options without overly focusing on these details. Each location was locked for tone: raw concrete for gym scenes, pastel courts for tennis, arty home scenes for the graphic designer, and neutral backdrops for wellness at home.

The final deliverables were optimised for paid social media. Last year’s KPI results had showed that our previous Create assets performed well in digital marketing campaigns.

See more of our creativve work here. If you’re looking to get the assets you need for your brand, get in touch.