What We Did in 2025

Now the dust has settled a bit on the year 2025, here’s a few bits we did over the last 12 months that we’re pretty proud of…

Celebrating 50 years of cult Japanese outdoor brand Montbell with the launch of their new Keswick shop and European online store.
More big projects with Patagonia, from their Progress Report to the marketing of their Last Observers film.
Chatting to legendary photo-snapper Rankin about AI and the early days of Dazed.
Yet more great collaborations from Universal Works—like those super classy Paraboot Michaels.
Working with GORE-TEX on a series of articles around their groundbreaking new waterproof membrane.
Seeing the Kestin Cuillin Jacket in the Wall Street Journal.
Creating Moors for the Future’s first digital marketing campaign.
Talking to the founders of new running / cycling / hiking brand Portal.
Getting the ball rolling with new clients United Shapes and Phaenom.
Hitting the slopes with Faction’s new Dancer 79 skis.
Working with Gramicci to launch their collaborations with Rab, Merrell and Greater Goods.
Spreading the word of KAVU’s classic Rope Bag design.
Starting a new social-first content project for Seen.
Adding a bit of colour to the world of cycling clothing with the IRIS Wilditude range.
Supporting Outsiders with the opening of their very nice new Manchester shop.
Melting our minds with those Power Rangers-esque Sean Wotherspoon Tevas.

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