Patagonia’s M10 Campaign

Techy shells made by climbers for climbers

A key player in this season’s outerwear collection, Patagonia’s M10 jacket is a technical, fully-featured climbing jacket. It’s one of those pieces in your wardrobe that you just can’t do without – waterproof, breathable, and made without forever chemicals.

Working alongside Patagonia Europe‘s e-commerce team, we built out a multi-phase digital marketing strategy to increase visibility and purchases of the jacket. This included advertising in three phases – awareness, traffic and conversion – across a variety of platforms, including Google, Pinterest and Reddit.

Have a look at our other case studies with Patagonia.

Read our other case studies of our marketing work with other outdoor brands.