Eyewear Icons: Lewis Hamilton

Content marketing for the luxury eyewear retailer, Seen Opticians

As part of our digital marketing retainer with Seen Opticians, we commission or produce a range of blog posts. The recent in the

From the widescreen goggles of Juan Manuel Fangio to the sharp shades of Ayrton Senna—the Formula 1 track has long been synonymous with iconic eyewear. Today, 18 years after his F1 debut, Lewis Hamilton is firmly upholding this tradition.

After the wild child days of James ‘the Shunt’ Hunt, it’s probably not too controversial to say that British F1 drivers lacked a bit of aesthetic flair. Sure, Nigel Mansell’s moustache and flat-cap combo had a certain rural charm, but David Coulthard and Jenson Button and the sale-rail shirts they wore off the racetrack were every bit as boring as their driving on it. Damon Hill had a bit more spark—and he was pretty good back in ‘96, so we’ll let him off a little—but even still, out of the Williams race-suit he looked more like he was going for a weekend in the Cotswolds than jetting off to the Met Gala.

Read the full article over at seen.co.uk.

Read our Shopify case study to find out more about our work with Seen.