Behind the Scenes: Social-First Campaign for Moors for the Future
Some snaps of our wildfire campaign for the local conservation charity
The Moors for the Future Partnership exists to restore peatland bogs in the Peak District, some of the most degraded land in Europe. The charity is local to us–based just down the road in Edale. We’re a bunch of outdoorsy folk doing digital marketing from an office in leafy Sheffield, so it makes sense that conservation is a topic that we want to support.
This is our second year running a wildfire awareness campaign with the partnership. Our aim is to raise awareness about wildfire risks, to reach local people and, better yet, use clever organic and digital strategies to reach people who weren’t yet educated on the topic.
2026 sees us take on the wildfire campaign again. Here’s a look behind the scenes of one of the shoots.
We’ve developed a suite of creative assets for the partnership to post organically, and we’re plugging these into ad campaigns. Keep your eyes peeled for more over the summer…
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Interested in last year’s wildfire campaign? Read our case study to see how we drove 3.4 million impressions for Moors for the Future last year.
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