Universal Works Flower Mountain

Collaboration with Dandelion Mountaineering Association

Universal Works have renewed their memberships to the fictional Dandelion Mountaineering Association—a slogan adopted by Japanese footwear makers Flower Mountain. The collaboration features a range of kicks as well as shirts, trousers and tees.

This collaboration blends British workwear aesthetics with Japanese craftsmanship, with the floral embroidery appearing to grow organically along hems and elbow patches.

To support the launch, we executed a full-funnel digital advertising campaign across Pinterest, Google, Meta, TikTok, and Reddit, effectively reaching new and existing audiences and directing traffic to the website.

The Flower Mountain x Universal Works SS25 collection is available now at Universal Works, Flower Mountain, and selected international retailers. 

Read our Shopify case study with menswear brand Universal Works.