Nativve
  • Case Studies
  • Services
    • Social Media Marketing
    • Shopify Marketing
    • Email Marketing
    • Digital Marketing Partner
    • Environmental Campaigns
  • Blog
  • About
  • Make An Enquiry
Nativve
  • Case Studies
  • Services
    • Social Media Marketing
    • Shopify Marketing
    • Email Marketing
    • Digital Marketing Partner
    • Environmental Campaigns
  • Blog
  • About
  • Make An Enquiry

Nike ACG Re-launch at Oi Polloi: Digital Marketing Case Study

Amplifying the re-launch of Nike All Conditions Gear

Nike ACG Re-launch at Oi Polloi: Digital Marketing Case Study

First released back in 1989, Nike ACG, or ‘All Conditions Gear’ was the brand with the swoosh’s first big foray into the world of technical outerwear.

Known more for their sportswear than their outdoor gear, Nike digressed and released a range of bold coloured boots and trainers intended to be used by hikers, mountain bikers, rock climbers and everyone in between; hence the name, all conditions gear.

The strategy

Flash forward to spring 2018 and Nike wanted to re-launch the popular ACG range with the help of an influential retailer who would have the right fit to bring Nike ACG to the attention of the modern day urban rambler. Like the brand and retailer marketing collaboration with Superga, we again teamed up with Manchester-based menswear retailer, Oi Polloi to introduce Nike All Conditions Gear to this modern-day audience. Armed with a super cool on location photoshoot, we introduced a carefully curated audience to the all-new ACG range through immersive social Canvas ads and Instagram Story ads. These drove people through to a series of blog posts on the Oi Polloi website which educated fans of Nike on the history of the revered ACG range as well as teasing them with information on the date of release.

Nike ACG and Oi Polloi Instagram Story Advert
Instagram Story for Nike ACG X Oi Polloi

Prior to launching the campaign, we developed audiences which were made up of people who had previously engaged with Nike content at Oi Polloi and would be interested in this campaign. We then created similar audiences based on these in order to reach as wide an audience of relevant people who would be interested in the product and content as possible.

How did we do?

This strategy of building up anticipation within a highly targeted and engaged audience worked. Upon release, there was a sell-through of 68% 25 days after launch and a restock was ordered. The Nike ACG X Oi Polloi advertising campaign reached 110,112 individuals who are engaged with the brand and ready to be advertised to the next time Nike treat us to a re-invention of an old favourite.

Do you want help increasing sales at a key retailer and getting your brand in front of new prospects? Get in touch!

Subscribe to our newsletter

Previous Article
  • Nativve News

Finding the Peak District’s Aircraft Wrecks

  • James Moor
View Post
Next Article
Patagonia Manchester Store Launch: Social Media Case Study
  • Case Studies
  • Digital & Social Media Advertising
  • Opening a New Retail Space

Patagonia Manchester Store Launch: Social Media Case Study

  • Tim Slack
View Post

Subscribe to our newsletter

Squirt boating is the weirdest sport you've never heard of. 13 0
"We don’t need to stop shopping; we just need to start shopping differently." @patagonia's latest campaign highlights the impact that the clothing industry has on our planet and empowers consumers to be the driving force behind changing it. 11 0
As members of @1percentftp, we're proud to give 1% of our revenue to support an environmental nonprofit every year. This year, we’re donating to @woodlandtrust. 15 0
Built around a megalithic boulder field in Birchover in the Peak District, @boulderfieldcabin was the perfect location for a cosy mid-winter shoot for @stanley_europe. 24 0
For Mammut UK, we sent outdoor writer @viviennecrow and adventure photographers @monkeys_climb_mountains to take on a circular scramble route along Helvellyn's infamous Striding Edge with local guide Neil from Mammut Mountain School. 25 1
Start off the new year right... New customers get 20% off Outdoor Provisions' tasty, vegan energy bars when they subscribe to their mailing list. 13 0
Facebook Likes
Twitter Followers
Instagram Followers
LinkedIn
Proud members of
Contact us

Tell us about your next project.
Tel: 020 7052 4293
hello[at]nativve[dot]com

Content Creators

Privacy policy

Nativve
We do digital marketing.

Input your search keywords and press Enter.