Hotel Deluxe is Open

Universal Works return to their favourite fictional travel destination. This time, the snow has thawed.

Universal Works have been building their Hotel Deluxe world for a few seasons now. Last winter it was all alpine lodges and outerwear. For SS26 the setting has shifted: a flower-filled valley, open roads, and the kind of light that makes you want to pack a bag and drive somewhere without a plan.

We’ve been helping them get Hotel Deluxe in front of people online. Check-in is open.

Read our Shopify Case Study to find more of how we’re supporting Universal Works.