Done in an R1

Product marketing the R1 fleece

There’s a bunch of adjectives you can use to describe the R1 – sweat-regulating, packable, versatile, technical, breathable – but the one thing that sticks in our head is this “Done in an R1” song.

The R1 is one of Patagonia’s cult classic products. Whether you realise it or not, it’s one of those pieces you’ll have seen it on the backs of skiers, snowboarders, trail runners, mountaineers and climbers alike. Initially launched in 1999, it’s only got more eco-friendly in the years since its inception.

We set up a three-phase product marketing campaign to create awareness, drive traffic – over half a million clicks so far! – and increase conversion of the popular fleece. These ads are running on Google, YouTube, Pinterest, Reddit and Snapchat.

Read the case study of our work for the 20th anniversary of the R1.

See a range of our work with Patagonia.

Learn how we grew Patagonia’s email list by 300%.