Nativve
  • Case Studies
  • Services
    • Social Media Marketing
    • Shopify Marketing
    • Email Marketing
    • Digital Marketing Partner
    • Environmental Campaigns
  • Blog
  • About
  • Make An Enquiry
Nativve
  • Case Studies
  • Services
    • Social Media Marketing
    • Shopify Marketing
    • Email Marketing
    • Digital Marketing Partner
    • Environmental Campaigns
  • Blog
  • About
  • Make An Enquiry

Supporting Retail Sell Through of Universal Works

A retailer-led social media campaign for the Universal Works SS20 collection to drive sell through and brand awareness within established target audiences

universal works ss20 spring summer 20

The good people of contemporary menswear brand, Universal Works, spend their days in Nottingham combining timeless tastes and good hard graft to make “real, honest clothing based on fit and good design”. 

When they’re not at work, they can be found out and about hunting for inspiration. It was, in fact, their recent road trip from LA to Santa Fe that helped to inspire the latest Universal Works SS20 collection. Featuring distinctive patterns and colour combinations that hold all the hallmarks of the Southwest USA, the collection fills us with the feeling of hot dusty trails, far off horizons and cool desert nights spent under the stars. 

When the success of the new collection was disrupted by the knock-on affects of Coronavirus, Universal Works enlisted our help to support retail sell-through across Europe. We quickly got to work, collaborating with the Universal Works team to connect with a number of carefully selected stockists in the key cities of their target markets.

The retailer-led strategy was European-wide campaign and incorporated over 15 retailers across 7 countries. 

Aligning the menswear brand with regionally trusted retailers helped to grow Universal Works’ brand awareness amongst pre-established target audiences. In turn, the promotion helped raise the profile of each retailer and ultimately drove sell-through of the Universal Works SS20 collection at the stores. 

Subscribe to our newsletter

universal works ss20 universal works ss20 universal works ss20 universal works ss20

Related Articles

  • Brand and Retailer Collaboration: Digital Marketing Case Study
  • An Outdoor Brand and Retailer Collaboration: Digital Marketing Case Study
  • Growing a Targeted Email Audience for Millican
  • Launching the Patagonia Micro Puff: Social Media Case Study
  • Universal Works AW20 Collection Has Landed

Subscribe to our newsletter

Previous Article
COVID-19 Pubs Reopened England
  • Nativve News

Choose Your Fighter: The Month in Review, Jul 2020

  • James Moor
View Post
Next Article
El Calafate to El Chaltén onbus
  • Nativve News

Ride on Time: El Calafate to El Chaltén by Bus

  • James Moor
View Post

Subscribe to our newsletter

Sunset in Snowdonia. @eilir30 working his magic for @stanley_europe. 16 0
For @mammut_uk last year, we sent @athenamellor  to the criminally under-explored Northumberland National park to take in the expansive views, quiet footpaths, and to write a walking guide that included a climb of the area's highest peak, The Cheviot. 18 1
Universal Works' Spring/Summer 21 collection has arrived. 8 0
For over 40 years, @patagonia have supported grassroots activists working to find solutions to the environmental crisis. But in this time of unprecedented threats, it’s often hard to know the best way to get involved. That’s why they built Patagonia Action Works to help connect people to organisations working on environmental issues in local communities. It’s now possible for anyone to discover and connect with environmental action groups and get involved with the work they do. 13 0
Last week Outdoor Provisions launched their second provision: all-natural energy nut butters in two dangerously delicious flavours. 10 0
By building a network of content collaborators like Sam Walker, we've developed a steady flow of fresh, quality content for @stanley_europe's feed. 24 0
Facebook Likes
Twitter Followers
Instagram Followers
LinkedIn
Proud members of
Contact us

Tell us about your next project.
Tel: 020 7052 4293
hello[at]nativve[dot]com

Content Creators

Privacy policy

Nativve
We do digital marketing.

Input your search keywords and press Enter.